Nostalgia never runs out of style | The Lure Foundry

Our stay in Wisconsin not only included the finest in accommodations, it also provided excellent backdrops for some of our catalog shoots. Equipment included both current and vintage model outboard motors. For this shot we chose a 1960’s model 5 1/2 hp Johnson Sea Horse to hang a collection of Lure Foundry lures. We also included a vintage Heddon bamboo musky rod to top off the package, photographed in front of the old tool shed. It is said that this outboard is still in fine running condition. I think you would agree that this photo can spark a few fishing memories of the past.

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